Round 5: Open House

One archetype, seven variations, in the Style 1 language. The card has one job: get someone to show up. So the date and time lead, the address reads from across a room, and the home has a picture wherever a picture is possible. Dummy listing. Companion to What good looks like.

Revision 3, 2026-09-08. The ring on the photo card is centered on the watermark behind it. The split card carries the larger lockup and its lower block sits lower so the bottom margin matches. Earlier in revision 2: On the photo card: larger lockup, larger date, the calendar tile, a lighter wash so the house carries the card, and a smaller ring for the agent. On the split card: larger date and address plus the reason to come, so nothing sits empty under the invitation. On the centered card: the watermark centered behind the date, smaller and lighter. Everything from Rounds 2 through 4 is in: watermark in the card's own color on every card, agent never on the text, chips capped beside a cutout, breaks set in the copy, light circle inside a ring on dark cards, Inter as the second face.

The seven

Open House, navy — **OH-navy***The editorial invite.* A calendar tile with the date, the time as the headline, the address large, three facts as chips, and a reason to come Saturday. Standing cutout.

Open House, photo — **OH-photo***Full-bleed photo.* The home is the card and the agent is second: a larger lockup, the calendar tile under the tag, the date and time on the navy, a smaller light ring.

Open House, split — **OH-split***Photo panel on top.* The layout for a strong listing photo: the house across the top, a white calendar tile on the seam, time and address on the navy, agent in a double ring in his own column.

Open House, list — **OH-list***No photo at all.* When, where, what to expect, as rows. Ring headshot only. The card for any listing and any agent.

Open House, centered — **OH-centered***The date as the hero.* Icon alone in burgundy, the date huge on one axis, the watermark centered behind it, address, facts, the reason to come.

Open House, dark — **OH-dark***Navy card.* Sky-blue calendar tile, white mark and watermark.

Open House, Inter — **OH-inter***Inter, black on cream.* Black calendar tile, square outlined chips.

What makes an open house card pass

Date and time lead. A calendar tile or the date itself is the first thing the eye lands on.
The address is readable at feed size and repeated with the city and price.
A reason to come, in plain language. "Offers are reviewed Monday evening" does more than "Don't miss it."
Everything from the earlier rounds holds.