Style 2: Poster
S2-sold re-rendered 2026-09-10. No sold price: the address is the poster. The mark moved up onto the white in black, below the chips, so the band holds only the agent with the phone large. Dave's notes.
Built overnight 2026-09-08 on Dave's standing go. A first pass at a second style: a different typeface and a different construction, in the same discipline. Bebas Neue for the display line, a condensed face built to be read big in caps, and Manrope for everything else. Two solid blocks instead of one editorial column: the paper block carries the message, the color block carries the agent and the mark. One card per archetype.
Dave's pass, 2026-09-08 morning. One fix applied: the open-house lockup is larger. Dave on the display face: it can work, it is one template of many. Playfair failed in caps, so this is the test of whether a face built for caps passes. If the answer is no, the block construction can carry a different display face. Everything from the Style 1 rules is in: kit mark in the block's own color, watermark, figure in its own space, plain-language line, outcome as numbers.
The five





What is different from Style 1
- Type: a condensed display face in caps, and a geometric body face, instead of Archivo and Source Sans.
- Construction: two blocks with a hard seam. The agent lives on the color block with the white mark. No frame, no rounded panels.
- Chips are square and outlined. Tags are solid blocks of the display face.
- What did not change: the rules. Mark in the theme color, watermark, no dead space, nothing on the text, the why line, numbers with labels.