Style 19, the Neon. Round 1
The register changes to light. A neon sign at night, photographed. The plates are real surfaces generated for the purpose: a brick wall at night, a dark storefront window, a painted wood wall inside a bar. The words are lit tubes, a bright core with the color bleeding out of it in layers, and the same color thrown back onto the wall as a halo. A neon sign says two or three words, so each card is a big word in Tilt Neon, a monoline face drawn for tubes, and a short line in Mr Dafoe, the monoline script every diner sign uses. The agent is the white vinyl under the sign, the lockup large: a decal on the glass, painted on the brick. The colors are neon colors, red, amber, teal, pink, blue and warm white, not the palette; a tube cannot be navy.
Material from the idea bank, the short kind a sign can say: Open House, Just Listed, Recruiting, Just Sold, Home for the Holidays, New Year. Nothing from the six job lines.
Six signs, three walls








