Five styles are in: Just Sold, Poster, Note, Fold, Tear. A sixth has to be a different object, not a scrap, a sheet or a panel with a new coat on it. These are the eight on Brett's board that are actually a different thing. The pictures are his rebuilds, which all read as Style 1 today; that is the point. What each would become is in the caption. The first two are my pick, in order.
What a seed needs. An object people already know how to read, its own construction, its own type, and at least four of the six jobs it can carry without strain. A ticket carries an event and not much else. A postcard carries a holiday and an invitation and a thank-you. A bulletin board carries anything you can pin.
My two
1. The Board, from community-board (93)The object: a cork or felt board with two or three things pinned to it, a card, a photo, a strip, at slight angles, the agent's business card pinned in the corner. Why: it is the first style that can hold more than one thing, so the market note gets a chart strip beside the line, the thank-you gets the client's photo beside the note, the event gets the flyer. Every job fits. Its own type: a hand-lettered label on the pins, a plain sans on the cards. Dark cork or pale felt, color a parameter.2. The Postcard, from holiday-postcard (22)The object: a postcard, the back of it. A vertical rule down the middle, the message on the left in a written face, the address block and a stamp on the right with the agent as the sender. Why: a postcard is the holiday, the invitation and the thank-you in one construction, and a market note reads as a postcard from the market. The stamp corner is the kit mark's natural home. Its own type: a script or typewriter for the message, a condensed face for the address. The photo side is the story format.
The other six
The Polaroid, from polaroid-notes (old library)An instant print with a thick bottom border carrying the line in marker, taped to a dark ground. Best for the thank-you, the just sold and the open house, where there is a picture. Weak on the market note and the tip, which have none.The Ticket, from ticket-stub (110)An admit-one ticket with a perforated stub, the serial, the date and the seat. Perfect for the event and the open house, thin everywhere else. The Tear's stub card already borrows the perforation.The Envelope, from envelope-invite (104)A card half out of an envelope, the flap open, the agent's name as the return address. Invitation, thank-you and holiday. Overlaps the Postcard on jobs and is harder to read at feed size.The Calendar, from month-grid (102)A month page with three days circled. The event roundup and the open house schedule, nothing else. A one-job object.The Sticky, from sticky-note (old library)A square yellow note with a marker line. Reads as the Note and the Tear had a child. Not a new construction.The Blueprint, from listing-blueprint (188)White lines on blue paper, a floor plan behind the type. A listing object only. Beautiful for the one job, useless for five.
Say the word and the seed goes through the same five rounds: the set, the notes, the formats, the jobs, the handoff.
